| The Advance Dictionary Of Marketing |
| Written by Administrator, on 03-04-2009 09:51 |
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 This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications.
Example entries include:
Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect. Download Link: http://rapidshare.com/files/125186501/ADMPTUse.rar
Last update: 03-04-2009 21:31
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| Written by Administrator, on 03-04-2009 09:46 |
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 Game theory has become entrenched in today's business world. It has also often required oppressive and incomprehensible mathematics. Game Theory at Work steers around math and pedagogy to make this innovative toolaccessible to a larger audience and allow all levels of business to use it to both improve decision-making skills and eliminate potentially lethal uncertainty. This proven tool requires everyone in an organization to look at the competition, guage his or her own responses to their actions, and then establish an appropriate strategy. Download Link: http://rapidshare.com/files/125645802/MHGThAW.rar
Last update: 03-04-2009 20:43
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| Top Telemarketing Techniques |
| Written by Administrator, on 03-04-2009 09:43 |
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 Top Telemarketing Techniquesis an information-packedresource for all sales professionals. It offers expert insight and proven strategies for using the telephone as a powerful and effective sales tool. This book offers valuableinformation needed to develop, improve upon, and fully utilize your telephone sales skills, allowing you to close more sales over the telephone. Telemarketing is a highly cost-effective and timesaving alternative to most other forms of sales and marketing for any organization. Top Telemarketing Techniques offers solutions for utilizing the telephone to close more sales and generate higher revenues. If you're a salesperson, manager, entrepreneur, or business leader, this is the one sales training book you need to begin maximizing your use of the telephone in order to vastly improve sales and customerrelations. Download Link: http://rapidshare.com/files/125183056/TTTec.rar
Last update: 03-04-2009 21:32
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